用户体验，英文叫做user experience，缩写为ue或者ux。一种纯主观的在用户访问一个网站或使用一个产品（服务）的过程中建立起来的心理感受。他们的印象和感觉，是否成功，是否享受，是否还想再来/使用。他们能够忍受的问题，疑惑和bug的程度。因为它是纯主观的，就带有一定的不确定因素。个体差异也决定了每个用户的真实体验是无法通过其他途径来完全模拟或再现的。
user experience, english is called the user experience, abbreviation for ue or ux. a kind of pure subjective in users access to a web site or use a product (service) is the process of set up psychological feeling. their images and feelings, whether or not successful, whether enjoy, whether also wanted to come to/use. they can endure problems, doubt, and the extent of the bug. because it's pure subjective, he has some uncertain factors. individual differences also decided to each user's real experience is not through the other way to fully simulation or reproduction.
虽然是一种主观感受，但是对于一个界定明确的用户群体来讲，其感受会有诸多相似之处，因此，用户体验的共性能够为设计者所把握，可以通过良好设计实验来认识到，针对这种主观感受的优化则被称为ueo。ue充斥在社会的各行各业，走在前面的如世界企业500强，他们很早之前就开始研究这些，这几年开始，中国的一部分企业开始受到跨国公司的启蒙，尝试做一些客户体验的活动，吸引客户去做新产品的体验，进而达到多销的目的。
although it is a kind of subjective feeling, but for a definition clear user groups speaking, the feeling will be many similarities, therefore, the user experience for the designers of the common to have sure, can through good design experiments to realize, in this kind of subjective feeling of optimization is called ueo. ue in society with people from all walks of life, going in front of the such as the world top 500 enterprises, long before they began to study these, this years to start, part of china enterprise begins to be multinational enlightenment, try to do some customer experience activities, to attract customers to do new product experience, and then reach the purpose of many sale.
it行业一直都是处于最显眼的位置，是新、奇、特的代表行业，对网络而言，新技术的不断开发使得互联网的发展如“凌波微步”一般快速向前，几年就是一个时代的说法尤其适用于互联网产业。web2.0时代，宽带网络时代，使得互联网是这般多姿多彩，人们足不出户即可享受精彩。而对散布在互联网中的数以亿计的网站制作而言，这既是好事，又是坏事，好的是新技术使产品得以全方位展示，坏的是所有产品都可以全方位展示，如何让客户看到自己的产品成为一个重要的问题。
the it industry has been in the most conspicuous position, is new, strange, special representative of the industry, network is concerned, the continuous development of new technology makes the development of the internet as "ling2 po wei2 a step" general fast forward, a few years is an era of statement especially applicable to the internet industry. web2.0 era, broadband network times, make the internet is so colorful, people never leave home to enjoy wonderful. and to spread on the internet for the hundreds of millions of web site, it is both good and bad, good is new technology products to omni-directional demonstration, and the bad is all products are can omni-directional demonstration, how to let the customer to see their products to become an important problem.
一、网站用户体验不用友好的困素：
web user experience not friendly trapped element:
用一些图片及flash，可以增加网站的生动性，增加视觉冲击力。但无限制的使用flash及图片，会造成页面文件超大，占用浏览者的cpu资源，并且不利于页面更新及搜索引擎对网站的抓取。企赢营销在服务企业客户时也会遇到纯flash的整站首页网站，建议网站建设过程中要考虑视觉效果的同时，把优化的因素重视起来。
with some pictures and flash, can increase the vitality of the web site, increase vision wallop. but unlimited use flash and pictures, can cause page large files, take up the visitor's cpu resources, and to go against the page updated and search engine to web site to grab. enterprise marketing in the service enterprise customer win when also can meet the zhengzhan pure flash home page web site, advice website construction process to consider visual effect, at the same time, the optimization of factors seriously rise.
1、网站页面过长
web page too long
你认为有多少浏览者有兴趣看你网页中最下面的内容，不要拿自己来作比喻，因为99%以上的人才刚学会上网。
do you think how many visitors are interested in watching you most in the content of the page below, don't compare yourself to make parable, because more than 99% of the talent just learn to surf the internet.
在王建硕的一篇文章中提到：“1995年jakob neilson做的互联网用户调查，美国的用户在1994年的时候，只有10%的用户会拖动浏览器右边的滚动条，而绝大多数，90%的用户，打开一个网站，只看浏览第一屏看到的内容，就以为看到了全部，而不会向下滚动。”
in wangjianshuo in an article mentioned: "1995 jakob neilson do internet user surveys, ame